customer's expectations

customer's expectations
ожидания потребителя

English-russian dctionary of contemporary Economics. 2014.

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  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer Service Assurance — (CSA) in telecom and Internet services means the collection of Communication Service Provider (CSP) customer usage information from all practical sources including network traffic, network devices, content servers, management databases and user… …   Wikipedia

  • Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… …   Wikipedia

  • Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… …   Wikipedia

  • Customer retention — is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a… …   Wikipedia

  • customer loyalty — ➔ loyalty * * * customer loyalty UK US noun [U] COMMERCE, MARKETING ► the fact of a customer buying products or services from the same company over a long period of time: »If you consistently meet or exceed customer expectations, you will develop …   Financial and business terms

  • Customer advisory council — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • customer — A designation that refers to segregated clearing member firm trading activity. Customer trading activity and funds may not be combined with non segregated house activity within a clearing member firm. A term which, within the SFA rules, means a… …   Financial and business terms

  • customer expectation — /ˌkʌstəmər ekspek teɪʃ(ə)n/ noun the ideas and feelings that a customer has about a product or service, based on what he or she needs from it and expects it to do (NOTE: Customer expectation can be created by previous experience, advertising,… …   Marketing dictionary in english

  • Voice of the customer — (VOC) is a term used in business and Information Technology (through ITIL, for example) to describe the in depth process of capturing a customer s expectations, preferences and aversions.[1] Specifically, the Voice of the Customer is a market… …   Wikipedia


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